Audi
Wimbledon
Project value
£100,000 (ongoing)
Sectors
Automotive
Manufacturing partners
Arper Walter Knoll Wilkhahn Lapalma
Audi Wimbledon from Marshall Group is a one of a kind UK Audi ‘City’ Store that combines the benefits of innovative digitised retail with the time-honoured advantages of a traditional Audi Centre.
As an evolution of the Audi Sphere Munich Airport concept, this compact Audi ‘City’ Store required a blend of the standard Audi furniture palette and various bespoke elements, including digital retail modules, and the unique multi-faceted reception-hospitality bar and wall. As well as providing the standard furnishings, Corporate Workspace worked with the Audi Group Architects to develop these concepts and supply fully realised working elements.
Visitors to Audi City Wimbledon can use virtual reality technology to customise their dream Audi, then experience it on one of the store’s four 3D configurators, or see it displayed on a tablet in HD quality. They can also acquaint themselves with some of the latest Audi models on display ‘in the metal’, and to seek advice from specialist Audi staff who as the primary point of contact for all services, from an explanation of the latest Audi technologies to car purchase coordination and after sales support.
Guests can use Customer Private Lounges – comfortable consultation suites in the style of an exclusive studio which are equipped with their own virtual reality headsets, where they can digitally create their individual dream car and personalise it further using actual fabric, leather and paint samples, each with their own QR code. When they are happy with their chosen configuration, they can then place a direct order with Audi, with the help of an expert consultant to guide them through the process.
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